The "natural" food category includes foods from all over the spectrum: from clean, whole, ingredients to fractionated, highly processed, full of additives, pesticides, colors and flavors. It's hard to know what you're getting with a natural food label.
My commitment to my own ethics is to use organic, biodynamic and unsprayed ingredients whenever possible. This is how I eat and when I stray from this diet I begin to feel foggy, tired and crabby. I have no interest in making products that don't make people feel great.
I use the highest quality ingredients at the best prices I can find but even so, my products end up with a price point that is not as low as many people would prefer, including me!
In spite of that I continue to use organic, high quality, gluten-free certified and albeit, pricey ingredients because I refuse to use cheap ones. I'm following my ethical course and hoping that I will see how to make my business into a thriving and sustainable business.
Gluten-Free Sourdough Chocolate Mini Loaf